16/365 Advertisement

It's really interesting to know how advertisements have changed from the data when I was a child to this day. Marketing has improved a lot and there are several new ways in which people are selling things. While I did my MBA, I did a course on marketing which taught me some interesting insights about how marketing works. In a recent Tamil film Velaikkaran, Fahad Fasil takes a marketing class for the hero. Though I may not agree with whatever was said in the film, some were interesting concepts. I still believe that Target marketing is an area where there is a lot more research needed. Internet is the way to penetrate and understand about people's behavior and to gather data about what they do and promote things based on their interested. For. e.g, the contents of the website we browse are stored as caches in the system which is used to show advertisements to us on the social media pages to promote a particular product which was may have searched online. Eventually to avoid this, I always use incognito mode to search for things online. Fir e.g, looking for cheap flights etc., However, recently I find that the things I search incognito starts to appear on my Facebook page the next hour. So is incognito no more safe?

There are some other interesting marketing concepts I have thought of, will write about them in the coming days.